Thursday, 10 November 2011

About Netbook industry in Shenzhen.

About Netbook industry in Shenzhen.
When netbook popular in 2007. Many companies start to produce their netbook.
Starting from the phone, OEM/ODM tide is sweeping the whole of China IT industry. Recently, strong sales in the market, the netbook has also met the impact of the OEM/ODM. In recent days, there is said that the OEM/ODM Netbook's  market price has occurred less than a thousand .

Just as was the rise of mobile phone firms, like, when the well-known manufacturers to launch a netbook. Star company founded in 2002as technology company, in October 2008 they produced the first netbook.

The number of stars in the procurement of some of the key components of  Netbook, the standards are lowered, such as Taiwan's VIA CPU usage of the product, the performance is worse than Intel, but the price nearly half cheaper  than that. The other major cost netbooks occupy the LCD panel, battery and other parts have adopted the non-mainstream brands.


With the price advantage, in less than six months time, a few weeks claimed 30% of online sales in the market. Star company also participated in China International Exhibition of digital communications, and Asus, the Great Wall and other famous computer manufacturers on the same stage.


17th April 2008 , 17 of the mainstream PC brands and China Mobile together launched 29 netbook, and the "Internet +3 G + wireless network card wireless Internet access service" this bundling.



"Consumers buying launched by China Mobile G3 Netbook package, in addition to access to a built-in TD module of  Netbook, you can also get up to 2100 yuan (600 yuan bill +1500 metadata service fee) fee subsidy." Huaqiang ,an Asus agent said that this package is the price advantage and OEM/ODM netbook can not be compared.

May 27, IDC Forum on IT trends, IDC research manager said "the most difficult moment" to describe the current situation of OEM/ODM netbook industral.

Liu Jinjun said that five months before his stall to sell up more than 200 OEM/ODM netbook a month, but now less than a month to sell 20.

reference:
Wabei. (2010). History of OEM Netbook. Available: http://www.wabei.cn/news/200908/263317.html. Last accessed 17th Dec2011.
Ugmbbc. (2009). China mobile G3 Netbook. Available: http://www.cnbeta.com/articles/84542.htm. Last accessed 16th Dec 2011.

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